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    The 2021 trends for digital marketing

    The 2021 trends for digital marketing

    With the progressing technology, it is normal for the trends of digital marketing to change every year. This change in the trends of digital marketing is also compatible with all browsers and sear engines so as to provide your business with the maximum exposure. After extensive research, our marketing team has identified these trends to be the best ones for the promotion of your business:
    1. Chatbot Integration
    Chatbots are considered one of the top digital marketing trends in 2021. This AI-based widget makes use of instant messaging to chat with the site visitors. It is designed to communicate with customers by text or audio messages.
    1. Personalization
    The key to dominate the online market is personalization. A good personalized business helps you to stand out amongst its other competitors. The way your business and products are personalized also affects your marketing. The more personalized your business is, the more impressions will it have on your clients.
    1. Location Based Marketing
    Geofencing is a location-based service marketing in which an app or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to initiate a particular marketing action like a text, social media advertisement, an email, or an app notification. When the mobile device enters or exits a geographic boundary, this widget sends a notification to the user informing them about the various promotional offers in that area.
    1. SEO Marketing
    Using specific keywords on the backend of your website, the SEO optimization will help your business be on the top Google ranking for a longer time. This method being the conventional and the organic method takes time to show its results but the effect stays for a longer time. This is an evergreen marketing technique used by marketing specialists for the long run.