With the progressing technology, it is normal for the trends of digital marketing to change every year. This change in the trends of digital marketing is also compatible with all browsers and sear engines so as to provide your business with the maximum exposure.
After extensive research, our marketing team has identified these trends to be the best ones for the promotion of your business:
- Chatbot Integration
Chatbots are considered one of the top digital marketing trends in 2021. This AI-based widget makes use of instant messaging to chat with the site visitors. It is designed to communicate with customers by text or audio messages.
The key to dominate the online market is personalization. A good personalized business helps you to stand out amongst its other competitors. The way your business and products are personalized also affects your marketing. The more personalized your business is, the more impressions will it have on your clients.
- Location Based Marketing
Geofencing is a location-based service marketing in which an app or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to initiate a particular marketing action like a text, social media advertisement, an email, or an app notification. When the mobile device enters or exits a geographic boundary, this widget sends a notification to the user informing them about the various promotional offers in that area.
- SEO Marketing
Using specific keywords on the backend of your website, the SEO optimization will help your business be on the top Google ranking for a longer time. This method being the conventional and the organic method takes time to show its results but the effect stays for a longer time. This is an evergreen marketing technique used by marketing specialists for the long run.Read More
A Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
In a simpler language, SEO helps you to target your desired area radius. It may be your town, your city or your state or even you country. You can use an SEO to target all the area you can provide your services to. SEO is also an organic way of doing marketing and optimization without of the risk of getting shadow-banned due to marketing or optimization in other unethical ways. There sure are other ways for doing the optimization of your business and its website but then SEO is the most preferred one. If you have an upgraded website which is fast enough along with a HTTPS certificate you are good to go. Once an SEO is done to a website, it drives traffic from all the target areas to your website and brings it on the top ranking of the Google page for your particular category. For an SEO to show its results, it takes sometime but on the other hand the effects of running an SEO is everlasting and permanent.Read More
With each progressing year, the technology of the world advances in a way behind the scenes that only professionals like us get to know. When our clients ask us that why we should update a website yearly, we try to tell them what benefits the business would get after getting a new website. Firstly, with every year, we can improve the look and feel of your business website. Secondly, with every year we can include some new features so that the website is more user- friendly i.e. makes it easier for the client to use your website. Then comes making the website mobile friendly and making the coding perfect to make the site glitch free. Fourth, the content of a website should be considered to be the most important thing, as it helps in determining how effective a website is. An updated a fresh website design makes it easier for the clients to navigate through your website and contact you for the various enquiries. Widgets like a WhatsApp integration and an enquiry form makes it sure that no matter what time of the day you don’t ever miss an enquiry or a client. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often. You need to update your website in order to decrease your bounce rate and increase the speed of the website. A better upgradation makes the website easier to be handled by the owner. The biggest plus point of having an updated website to the latest technology is that it reduces your chances of being hacked.
With all these technologies getting updated every month of the year it has become a necessity for all the business owners to update their business websites every year so as to keep the functioning of the website flawless. Yes! There is always room for improvement.Read More
The Next Webz is the platform for end-to-end perspective of the digital marketing environment to plan revenue generating strategies. We actively help new brands and small start ups to create a mark inRead More