Why should you have a SEO running for your website?
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic a website or web page receives from search engines. SEO targets organic traffic (known as "organic" or "organic" results) rather than direct or paid traffic. Organic traffic can come from different types of searches, including image searches, video searches, academic searches, news searches, and industry-specific search engines. In simpler terms, SEO helps you to target the radius of your desired area.
It can be your city, town, state, or even your country. You can use SEO to target all the areas where you might offer your services. SEO is also an organic way to do marketing and optimization without the risk of being obscured by unethical marketing or optimizing in other ways. There are certainly other ways to optimize your business and its website, but SEO comes first.
If you have a site that gets upgraded fast enough with an HTTPS certificate, you're good to go. When SEO is done on a website, it drives traffic from all target areas to that website and brings it to the top of the Google pages for your particular category. For SEO to show its results, it takes some time, but on the other hand, the effect of SEO is permanent and lasting.