Why should you have a SEO running for your website?
A Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. In a simpler language, SEO helps you to target your desired area radius. It may be your town, your city or your state or even you country. You can use an SEO to target all the area you can provide your services to. SEO is also an organic way of doing marketing and optimization without of the risk of getting shadow-banned due to marketing or optimization in other unethical ways. There sure are other ways for doing the optimization of your business and its website but then SEO is the most preferred one. If you have an upgraded website which is fast enough along with a HTTPS certificate you are good to go. Once an SEO is done to a website, it drives traffic from all the target areas to your website and brings it on the top ranking of the Google page for your particular category. For an SEO to show its results, it takes sometime but on the other hand the effects of running an SEO is everlasting and permanent.